The upside is so much greater than the downside

That new venture you’ve thought long and hard about will take hundreds of hours to get off the ground.

The fresh product you’ve been waiting to share with the world comes with a $30K price tag just to build the prototype.

That life-changing idea you’ve sat on can’t get off the ground for anything under $150K.

Yes, all three scenarios involve a lot of time and money that you might lose. The first effort you try, you’ll probably fail. Most new businesses don’t make it.

If the project doesn’t work, you’ll have the losses of time and money that were put in. But that’s also all you’ll ever have to lose if things don’t work out. Mathematically, you can’t lose any more than that. You already know the worst that can happen before you’ve even started.

What if the new venture works, though? What if this idea becomes the next big thing? The potential gains literally have no limit. You could be sitting on a concept that could become worth a million or even $100 million.

But let’s take money out of the possibly lucrative equation. Having the satisfaction of getting something off the ground sparks an incredible sense of pride and accomplishment. Who can put a monetary value on carving your own path to the future?

To experience any kind of success, though, you’ve got to take the leap. The leap will cost time, money or some combination of the two. But if you can muster it, I think you should take the jump. 

The upside is so much greater than the downside.

Are you a growing company looking to build a game-changing product? If so, Geoff and his team at Three Five Two can accelerate your mission. Find out more here.